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ALI - Education Track: Ch 6 "Recruitment" 2026




This course will assist the learner in identifying the role that marketing plays in college recruitment. This course will also discuss challenges in recruitment of students at all types of educational institutions, the role that social media plays on recruitment, and the role that department managers and program faculty play in the recruitment of students.

Authors: Jennifer Anderson, Ed.D., RRT, RRT-NPS & Randy Case, Ph.D., RRT, RRT-NPS

**Please note that all programs require the participant to view the entire program before taking the final quiz and obtaining a course certificate.**

AARC-University courses are reviewed and updated every 3 years to ensure the quality and relevance of your learning experience. You can only claim CRCE credit for a course once within its 3-year active period.
This course was developed in 2022 and reviewed in 2025.

Approved for 1.50 CRCE Hours.


SEMINAR OBJECTIVES

> Discuss the Dos and Don'ts for marketing educational programs
> Illustrate and explain educational recruitment and marketing strategies
> Analyze the value and importance of recruitment and marketing


CHAPTERS

ALI - Education Track: Ch 6 "Recruitment" 2026


Speaker Information